To plan and execute the ultimate experience for DHL employees and customers with the DHL Trophy Tour 2017, delivering LCFC Premier League Trophy and English footballing legend, Emile Heskey.
• Create a global logistics story
• Increase employees’ and customers’ affinity with the DHL brand
• Use the LCFC partnership as a platform for networking and generating new sales leads
• Create more global fans of Leicester City Football Club
What did we do
• Created a tour identity and logo
• Produced activation toolkits for local markets
• Filmed video content with LCFC players to use on tour
• Managed logistics and provided full event management for the DHL Trophy Tour 2017
• Hosted meet and greet sessions between Senior Management in Thailand & Japan and LCFC legend Emile Heskey
• Looked after the Premier League Trophy!
Bangkok, Thailand and Tokyo, Japan.
Sponsorship Activation, Fan Activation, Events, Design and Branding
"No matter the brief - The team delivers. Working within tight budgets and timeline challenges it never seems to hold the team back and always providing so much attention to detail. Brand Brewery has always delivered exceptional events and just when you think it's the best event ever they always come right back again with something better - raising the bar each time".
Head of Sponsorship and Communication, DHL
"They are a continual source of creativity and concepts that help us produce and deliver on fan and sponsor based projects. Their ability to understand our club's aims and turn this into reality is never limited by budget or timescales".
Sponsorship Manager, Harlequins
"Brand Brewery managed and produced our flagship awards ceremony, taking it up to the next level. From start to finish they gave us a fantastic service tailored precisely to our specifications while going the extra mile to ensure a professional and polished delivery on the night. We have had exceptional feedback from our guests this year as a result and couldn't recommend them highly enough".
Head of Food Business, CIWF
"Just wanted to say a big thank you to you both, for getting our signature office product off the ground. Without your inspiration and creativity we would not have brought this to life and added significant revenues to our business, with even more encouraging forecasts for the year ahead".
Revenue Director, MWB Business Exchange