Partnership Activation


Over many years we have helped our clients monetise, promote and activate their partnerships, across multiple platforms and on a global scale. One such partnership we have been involved in from the start is Manchester United & DHL. This strategic alliance has taken several forms over the years starting as a training kit sponsor through to the Official Logistics Partner. At all stages our focus was to ensure they are maximising the partnership.


Amongst our responsibilities, we have been involved in capturing content for each new season, not only with the Men’s 1st team but also extending this to the Women’s team, behind-the-scenes staff, fans, and more. We conceptualised, developed, managed, and produced photoshoots and film shoots, creating assets for an entire season of creative work. We have created campaigns that span entire seasons, and others which have a more time-specific purpose, whilst also generating material to reach B2B, B2C and internal audiences. Our work has been produced in multiple languages and utilised across large-scale in-stadium print through to online promotions.


We have continually managed all social media accounts for the DHL and Manchester United partnership, ensuring alignment with broader campaigns. We have been responsible for all content planning, measuring and monitoring channels, and providing reports to our clients. Our communication focus extends beyond the fan base to the wider DHL network, assisting in managing guest communication for live activations with the club.


Over the years, we have organised numerous live activations worldwide, including fan zones, play-on-pitch days, golf days, player meet and greets, hospitality experiences, and match day activations. Our focus at every stage is to maximise assets to provide fans and customers with unique experiences while consistently delivering the client’s message.