Brief: DHL Express asked Brand Brewery to deliver another memorable festival-style event that motivates and energises over 3,200 frontline staff. Our main challenge was to ensure the event was bigger and better than 2015 with a budget reduction of 22%.
Objectives: To entertain, engage and motivate employees. Increase employee affinity with the company. Provide touch-points that allows a target of 85% of the attendees to get direct contact with senior management and provide different platforms throughout the event that allows people to learn about the company goals. Provide every attendee with a positive & uplifting experience. Demonstrate to the Global Management Board of DHL how much their people get out of a celebration like EuroCup.
What did we do: We created a bespoke registration site, website and social media strategy whilst managing the complete logistics and accommodation for over 3,200 people. To add to the campaign, we produced all digital and print design assets. We also edited and provided video content to be used across the client’s communication channels in the build-up to the event. Pre-event and onsite, we designed and managed the complete production of the 4-day festival. This included the branding, set & stage, football and cheerleading tournament schedule for over 75 teams, entertainment, AV and merchandise. At the event, we set-up an onsite media suite for our film and photography crews so that they could capture the event and produce same day edits for online distribution.
Results: We achieved a 5% higher participant rate with a budget reduction of 22% compared to the previous year. A proposal is underway for a GlobalCup, given the success of EuroCup 2016. The Global CEO of DHL has already confirmed EuroCup 2017 after saying ‘It was undoubtedly the best event I have ever been to’. A post-event survey showed that 98% of attendees said that they would come back next year, 94% of attendees agreed that EuroCup made them feel valued as a DHL employee and 92% of attendees agreed that EuroCup made them want to perform well in their job.
Services: Events, Employee Engagement, Design & Branding, Film & Photography, Digital.
"No matter the brief - The team delivers. Working within tight budgets and timeline challenges it never seems to hold the team back and always providing so much attention to detail. Brand Brewery has always delivered exceptional events and just when you think it's the best event ever they always come right back again with something better - raising the bar each time".
Head of Sponsorship and Communication, DHL
"They are a continual source of creativity and concepts that help us produce and deliver on fan and sponsor based projects. Their ability to understand our club's aims and turn this into reality is never limited by budget or timescales".
Sponsorship Manager, Harlequins
"Brand Brewery managed and produced our flagship awards ceremony, taking it up to the next level. From start to finish they gave us a fantastic service tailored precisely to our specifications while going the extra mile to ensure a professional and polished delivery on the night. We have had exceptional feedback from our guests this year as a result and couldn't recommend them highly enough".
Head of Food Business, CIWF
"Just wanted to say a big thank you to you both, for getting our signature office product off the ground. Without your inspiration and creativity we would not have brought this to life and added significant revenues to our business, with even more encouraging forecasts for the year ahead".
Revenue Director, MWB Business Exchange