PROPERTY GROUP BRAND CREATION
3
DISTINCT BRANDS
360
BRAND SYSTEM DELIVERY
1
UNIFIED GROUP
Blackonyx Group
We were approached to create and unify the brand identity for BlackOnyx Group and its associated property companies, delivering a cohesive system that aligned multiple brands under a single, considered vision. The brief required both the creation of new identities and the evolution of existing ones to reflect a shared standard of quality and ambition.
Brand Strategy & Audience Alignment.
We delivered a full brand strategy rooted in audience analysis, ensuring each company could speak to its specific market while contributing to a wider group narrative. By defining clear positioning, tone and visual hierarchy, we created a framework that supports both individuality and long-term scalability.
Identity Creation & Evolution.
We first built the Oak & Olive Homes brand from inception, establishing a refined, luxury identity inspired by heritage architecture and timeless living. This success led to the wider group commission, where we evolved existing brand BlackOnyx into a unified system.
We transformed the ‘X’ within the BlackOnyx identity into a central design device, creating a flexible visual language that connects each sub-brand through consistent typography, proportion, and structure.
We then developed Sapling & Stone Homes as a complementary brand within the group, introducing a distinct yet aligned identity. Using shared design principles, we ensured cohesion across the portfolio while allowing each brand to retain its own personality and market positioning.
360° Delivery.
We delivered the full ecosystem across brand guidelines, digital platforms and printed collateral. Every touchpoint was considered to ensure consistency and impact. This resulted in a scalable brand architecture designed to grow alongside the business.
