Content developed saw players answer a series of questions about the activities that take place at the club throughout the festive period, giving fans an exclusive insight into their personalities and squad dynamics.

To enhance the global reach of the campaign and build off of World Cup fever, the campaign saw the introduction of a digital media partner with targeted paid social spending in key markets around the world whilst also targeting key dates in the calendar, such as Black Friday.

All content was filmed, edited and designed by our in-house team.