Long-term Partnership Management
Manchester United x DHL Partnership
We have supported DHL in activating their long-standing partnership with Manchester United, delivering global campaigns, content and experiences that maximise the value of the sponsorship. Our role has been to ensure the partnership connects with fans, customers and employees at every touchpoint.
Creative that connects.
We delivered seasonal content capture across the Men’s and Women’s teams, as well as staff and fans, creating a diverse and authentic content library. From concept through to production, we developed photoshoots and film campaigns that supported both long-term brand storytelling and tactical moments throughout the season.
Our creative was designed to work across multiple audiences, from B2B and B2C through to internal communications, and scaled globally through multi-language delivery, in-stadium assets and digital channels.
Communication with purpose.
We managed the full social and content strategy for the partnership, ensuring every channel aligned with wider DHL campaigns. We planned, published and optimised content, while continuously monitoring performance and reporting back to stakeholders.
Our approach extended beyond fan engagement, supporting internal communications and guest management to ensure DHL audiences worldwide felt connected to the partnership.
Experiences that bring it to life.
We delivered a wide range of global activations, from fan zones and matchday experiences to play-on-pitch events, hospitality programmes and player meet and greets. Each experience was designed to maximise the partnership assets and create meaningful, memorable moments for fans and customers.
By combining creativity, strategic communication and live experience, we ensured every activation reinforced DHL’s brand message while delivering real engagement.
