EUROCUP 2025
2,800
PARTICIPANTS
55
COUNTRIES
31,044
INTERNAL COMMS INTERACTIONS
Event overview.
EuroCup unites over 2,800 DHL employees from 55 countries across Europe for an unforgettable experience of sport, celebration and team spirit. Held every two years the event serves as a platform to strengthen internal connections, celebrate DHL’s diverse workforce, and promote a culture of collaboration and pride through friendly competition.
Sports tournament by day.
This year’s EuroCup featured an impressive lineup of 48 men’s football teams, 28 women’s teams, and 36 cheerleading squads which were all made up of DHL employees representing their respective countries.
The idea is simple: to strengthen internal bonds, inspire pride and bring the DHL spirit to life through friendly competition and teamwork. Various activations, food trucks and appearances from Man United legend Louis Saha lit up the day, bringing together everyone As One.
Party by night.
The fun didn’t stop in the day, we put on 3 nights of celebration including a live draw, themed rave and a awards ceremony to close out the event.
EuroCup was meticulously planned and delivered over ten days with expert coordination and flawless execution. We partnered with logistics teams to manage transportation, accommodation, catering, security, volunteers and onsite operations to ensure a smooth, safe, and engaging experience.
