STATESIDE SPORTS FESTIVAL
1,780
PARTICIPANTS
28
COUNTRIES & ENTITIES
4.89
ATTENDEES OVERALL RATING
“It was a massive event which was managed with grace and a smile. I really appreciated the attention to detail and the availability every time I needed you, because it made me feel like you had everything in safe hands.”
Shonagh Baigent, Chief of Staff
Americas Cup 2026
We delivered the 2025 Americas Cup, DHL Express’ flagship employee engagement festival, bringing together 1,700 employees from 28 countries for a 2.5-day sporting and cultural celebration in Orlando, Florida. Combining large-scale tournament delivery with an immersive festival environment, the event strengthened company culture, encouraged collaboration, and celebrated DHL’s people through shared experiences on and off the field.
Creating a Festival Experience
We transformed a green field sports venue into a fully branded festival environment, designing an experience that extended far beyond the sporting competition. Across the site, we delivered interactive brand activations, food villages, fan zones and entertainment spaces, creating an atmosphere that encouraged employees to connect, celebrate and immerse themselves in the event.
The 2025 edition marked the introduction of the tournament’s first-ever women’s competition, expanding the event to its largest scale to date. Bringing together 53 football teams, 17 cheer squads, 372 supporters and 207 volunteers, every element was carefully planned to deliver a seamless experience while reinforcing DHL’s culture through inclusive participation and shared celebration.
Memorable Evening Experiences
The festival continued long after the final matches, with three bespoke evening events that each brought their own identity to the programme. From the excitement of the live tournament draw to a vibrant pool party and a superhero-themed awards ceremony, every evening was designed to build anticipation, celebrate achievement and strengthen connections between colleagues from across the globe.
Supported by live entertainment, immersive theming and special guest appearances, these experiences became defining moments of the wider festival programme.
Large-Scale Event Delivery
Behind the scenes, we managed every aspect of planning and delivery across a year-long production timeline, culminating in a six-day onsite build. Working alongside DHL and local partners, we coordinated production, branding, transport logistics, accommodation, catering, security, volunteer management and venue operations to deliver a safe and seamless experience for 1,700 international delegates.
From large-format site infrastructure to the smallest operational detail, our integrated approach ensured every aspect of the event was delivered with precision, creating a world-class employee festival at scale.
