This weekend, on 11th November, marks 100 years since the Armistice of 1918 brought WW1 to an end.
To remember those who have fallen, the Tower of London are hosting a memorial ceremony where members of the armed forces will light around 10,000 torches in the moat. They will also be accompanied by a sound installation of singing and poetry followed by a minute of silence.
This ceremony will be repeated every night between 5pm and 9pm until Sunday 11th November.
Virtual reality has the potential to revolutionise every aspect of our lives, and the events industry is no exception. VR transports participants into a new world using technology to construct a realistic environment. HTC Vive and Oculus Rift will both hit their three-year milestones this March, along with PlayStation VR not far behind. VR is still in its infancy, yet it has already been incorporated into events in new and exciting ways and I believe it’s fair to say that as the technology evolves, we are likely to see VR take off and become the centrepiece of the industry.
The Live Event Experience
Venues can be fully equipped with VR headsets to enhance the event experience for guests. For example, at a conference, guests can experience the virtual world at its best, bringing the subject of the keynote speaker to life through the use of VR headsets and accompanying audio. Guests can enter a different world when listening to content and learn through an immersive environment. For speakers, VR can provide an opportunity for higher levels of engagement and give their content much more impact than a traditional keynote speech.
Virtual attendance via VR can also be a win-win for both Event Managers and attendees. Perfect for those who have less time on their hands, attendees can experience the sights and sounds of the real environment without ever having to leave the comfort of their own home. Live music events are particularly well suited to VR, providing spectators with the chance to be closer to the action than ever before. Artists can give their fans an interactive, fun and safe means by which to experience their performance at a fraction of the cost of the real thing. This form of entertainment lends itself to sponsorship and branding, which many companies would look to exploit considering the large and targeted audience they could reach with such advertising.
VR for Event Managers
Site visits are a part of an Event Managers daily life and they can take up valuable time out of the office. With the inevitable spread of VR, it isn’t inconceivable to think that venues could produce a 360º virtual tour of their premises to provide a cheap and less time-consuming alternative to a personal tour. Perhaps not quite as good as physically being there in person, but it definitely would appeal to those with busy schedules!
VR can also be used for venue layouts and producing that near perfect event environment. Some organisations, such as 360 RealPlans-3D work with technical software to produce virtual layouts and environments of function spaces which are compatible with VR headsets. A dream for Event Planners who are constantly working to find that perfect balance between functionality and fitting in that extra table or photobooth!
What’s next for VR?
When you just thought VR couldn’t get any better, inventors have realised yet another application of the technology with the introduction of ‘eye-tracker’ in VR headsets. Set to launch properly in 2019 (Hamilton 2018), ‘eye-tracker’ involves rendering different levels of detail depending on where the user is focusing. The finest level of detail will be rendered wherever the user is looking, whereas less detailed rendering will be applied to any peripherals. Eye-tracking completely alters the way you interact with virtual objects, reducing the time taken to complete most tasks as your eyes become your new superpower.
There is no doubt that companies are beginning to utilise VR to its full potential, whether that be incorporating VR into their events to maximise client engagement and generate captivating sensory experiences or for marketing their products in unique and interesting ways. Yet the technology is still some way off realising its full potential, as shown by Statista 2018 that stated ‘in 2022, the augmented and virtual reality market is expected to reach a market size of 209.2 billion U.S. dollars’. As more and more Event Planners begin incorporating this technology into their events, an increasing number of applications will be discovered for these small but powerful devices which will elevate the experiences of those that use them even further than they already have.
Some of the world's very best lighting designers these days call London home. A great LD is worth their weight in gold, able to easily turn a dull conference into a spectacular event. When not involved in summer music festivals or conferences LD's are increasingly turning their creative minds to public light installations.
If you are like me and don't mind grabbing a mulled wine, wrapping up warm and heading out into the Winter night - then you'll love the 'After Dark Trail' at Chiswick House that will be running from the 15th November. Here's a taster from the website
At the heart of the After Dark experience is a trail of contemporary lighting installations that weaves an enchanting night walk through the award-winning Chiswick House gardens.
A particular highlight, will have Chiswick House itself as the canvas for a projected light show set to curated music – a stunning blend of historic classical architecture and modern technology.
The installations have been created by renowned lighting designer, Nick Gray from Renegade, whose high-profile projects have included: stage lighting for Calvin Harris, Prodigy and Kasabian, and lighting design for many international fashion brands.
I am one of those weirdos that doesn’t just walk into the office, I dance in. Smile big, eyes wide… I’d give high fives to every single person, all day every day if I could. I am strange like that.
I love work; my job actually makes me pretty happy! Don’t get me wrong, I love the work I do but most of all I love the team I am part of! I think it comes down to our office culture; it’s cool here.
I truly do believe that office culture is the single, easiest way to get your team vibing and your business thriving so in the words of our CEO “Get involved!’
What is Office Culture?
Office culture encompasses the values, traditions, behaviours and attitudes of a team. It drives engagement, impacts happiness, affects performance and drives workplace satisfaction. It’s not just about people, everything impacts your organisational culture; it’s policies and procedures too.
How to get it right?
You can’t feed the kids red lollies and let them run wild, you need balance and a strategy.
It’s important to step back, evaluate, and define your workplace culture, both what it is now and what you want it to be in the future, and how these factors either contribute or take away from your desired culture.
A good place to start is your organisational pillars; it’s important that these are always at the forefront of your business. Think of ways to incorporate these into your culture. In addition, observation and examination of workplace behaviour in meetings, discussions and social gatherings can give you a good insight to your current workplace culture.
Lead from the front
Leaders inspire the way your team communicate and interact with each other. What they communicate, emphasise, celebrate and recognise will kick your vision into gear.
It’s not just your managers that can be your war horses; identify your jolly jumpers in the office and let them loose!
Positivity is key
Don’t let the buzz-kill in, good vibes only! You need to engage and positively reward good work place culture. Whether it’s Fri-yay drinks, a simple shout out, a pat on the back, a round of tea, an impromptu lunch or a game of musical bingo with Kisstory. It’s not all about company retreats, you don’t need to spend money to have fun!
All for one, one for all
At bb we say no man or women is an island, you need to be prepared to embrace differences when planning events, gatherings, games etc. It feeds into the diversity and inclusion aspect of your team, no one person is the same.
Get your team together; brainstorm, do surveys, get to know what your team want and actually do it. Doing what you say you will speak volumes to your team.
In summary, office culture is the character and personality of your organisation, it’s what makes your business unique.
Positive culture = better performance = organisational success.
The next time you find your team in silence, pop a bottle and put some S-Club on… if nothing else you’ll get some great ‘lol’ moments and something to talk about over breakfast the next day!
Dates: November 2-3rd
No plans for bonfire night? Then Ally Pally has you covered.
An extremely popular event held in the grounds of Alexandra Palace in north London with an exceptional firework display overlooking the city skyline. Side-lined with a German beer festival this is not one to be missed!
Not just for adults, the festival boasts a family friendly fairground with a variety of rides. Don’t have the stomach for it? Maybe take to the ice or check out the circus, whatever you’re into they’ve got it covered.
Tip: By the bonfire is the perfect place to watch the fireworks while also keeping warm!
For more details please follow the link below:
Established in 2009, Brand Brewery was born out of a passion for brand experiences, using the knowledge that if done well they create unique and priceless face-to-face interactions for companies, inside and out. We just felt it was time that clients had an agency that could prove just how versatile and effective these experiences could be.
WORK: After graduating from Oxford Brookes, Kitty was unsure of where her Drama & History degree might lead her – aside from the wonderful world of theatre – so she wisely chose to do a London-based graduate course to build on her business skills. Since completion, we are delighted to have her talented self on board and excited about what this creative and rewarding industry holds for her. At Brand Brewery she works within the Events Team, assisting specifically with the Delegate Management side of events and has taken up this challenging role with a finesse like no other.
PLAY: Obviously as a drama lover, Kitty enjoys nothing more than an evening at the theatre – second only to an evening out with friends. Combining both is always a win-win situation for her and whoever is lucky enough to be dragged along!
BREW: Espresso Martini