I bet The Unit was not on your radar and I bet you’ll be glad it is now. Most of all, I bet you’ll soon brag about being an aficionado to your friends.
An inclusive art gallery, giving the middle finger to art elitism. An open art gallery. Literally, every day, most of the day. A democratic art gallery, selecting artists purely on talent, not on status or reputation. A millennial art gallery you can digitally interact with.
And - you might need to sit while you read this – an art gallery that displays affordable art.
The outcome? Mind-blowing.
Want more? Most talked about graffiti Spanish duo PichiAvo is being displayed this summer.
The duo took the Greek Gods and made them more beautiful, powerful and brave. They appropriated mythology and made it more…mythological.
In Gods We Trust is the final proof that nothing is ever invented but damn, some reinterpretations are worth taking notice of.
When is In Gods We Trust:
Friday 11th August – Sunday 24th September
11AM - 7PM, Everyday
147 Wardour Street, W1F 8WD
Whilst I was studying at university, one major topic kept coming up - what is event legacy?
The general idea is that the legacy of an event is the long term positive impact it has on the host area culturally, economically and physically (such as the improvement of infrastructure).
One of the best examples to discuss the legacy of events is the Olympic Games, in particular London 2012. Generally, the ways we can measure the legacy of an event is through tangible evidence - figures that can be measured or impacts that we can see and take as fact. Physically, it provided London with new venues, improved infrastructure and an increase in housing and amenities in the areas surrounding the Olympic Park, with regeneration of those areas still continuing 5 years later. Of course there was also the economic impacts - the UK economy had a boost of £14.2bn in the two years after the London 2012 Olympics. Oxford Economics estimates that the gross value added economic impact of the Olympics will be £28-£41bn by 2020.
But how do you create an event legacy?
Legacy planning involves identifying the stakeholders and discussing with them what legacies are possible, how to enable them and who they will impact. The legacies should aim to help the local community, with strategies then put in place as to how they will be delivered, including creating a financial plan for funding the legacy, and encouraging the host community to support the event.
Now event legacy planning doesn't apply to everyone - it's most widely associated with large sporting events, such as the Olympic Games of FIFA World Cup. However, it is important to consider the long lasting impacts your event will have, no matter how big or small. Your event needs to stand out from the crowd and fight for a long-lasting future, ensuring your attendees have something to remember for years to come. Legacy planning can be the key to succeeding in an ever more demanding industry.
There is something about festivals that we just can’t get enough of. From large scale, field trashing bonanzas to civilised English literary meetups. The population goes mad for them. People all over the country plug into their Spotify accounts, brushing up on the latest tunes – preparing themselves weeks in advance. But what about the preparations from the other side?
Since becoming involved in a variety of different events here at Brand Brewery, it’s hard not to attend one without thinking of the phenomenal amount of work and organisation that needs to be put in to making it the best it can possibly be.
Here I present 5 things to remember when putting on a festival. Whether you’re supporting your sister’s new techno venture in your back garden or holding an edgy supernova music festival over 200 acres of land. Don’t forget the basics.
Plan, plan and plan some more
In case you didn’t get it from the above title. There needs to be a tight organisational plan - who is going to be coming along? Where is it? When is it? And most importantly, how are you going to get word around that yours is the one festival this year not to be missed. Think about the entertainment at the festival, you don’t want a lull to occur. Keep the buzz going for the entirety of the event. At our recent festival, EuroCup 2017, there was a variety of activities such as a live band, table tennis tournaments and interactive games.
Make it one to remember
Think of a master concept and stick to it. Don’t lose sight of what you want to achieve. You can bring different styles into this, promoting the floral Hawaiian shirts, the copious amounts of glitter or the trio of Adidas stripes. Whatever the vibe of your festival – incorporate it into all of your promotion. Artwork installation can carry forward your design incentives and create an online buzz.
Keep it clean
Safety of the people is paramount, make sure time and money is invested into making sure of this. Say you find a nice venue by a river? Is it a river? Is it in fact an estuary? Does it in fact have a tide? Look out. Accommodate to the needs of the people as much as possible. Be stringent on where they are going to sleep. And don’t be stingy – if they are bringing tents, ensure there is enough pitching space. And perhaps avoid the slopes of the land.
Sweat the small stuff
Clean people are happy people. Generally speaking. All facilities should be in good condition and not scrimped on. Easily accessible toilets, charging points and fresh water points are just a few of the many things to consider in keeping the people at your festival happy. Think about how they are going to stay hydrated and well-fed. Mix things up with different food trucks, be inventive but don’t forget many people will be happy with their classic burger. When it comes to alcohol, think about the laws of the place/country. Make sure you have the appropriate licences or permits to sell or distribute alcohol. And of course, there has to be enough.
The success of your festival will come down, in the end, to the production. People will be talking about the entertainment more then they will anything else. Big up your main event with appropriate staging, lighting and support. Although the crowd may not specifically recall to their mates how well constructed the main stage was. Without quite realising, it will have been paramount to turning the act into a spectacle.
With all our work in employee engagement – we are always pushing ourselves to develop and inspire our own staff. We asked ourselves the question - how do you brush up on the team’s editing knowledge and throw a bit of team building and competition into the mix? Answer - you create Brand Brewery’s first ever Trailer Trash event.
Each member of staff was tasked with choosing a film and challenged to rework the trailer of the film to either give it a new twist or create a better version than already exists. The team all had access to our talented editor Chris and had to come to him with a time code edit, comprising of key scenes to be incorporated along with a backing track to work with this. Over the course of 2 months, each Brand Brewery member sat with Chris and worked their magic, bringing ideas and snippets of clips to life.
The culmination of months work was brought to life on the big screen at the company’s first ever Trailer Trash screening, where all trailers were premiered in a private cinema room. With a guest judging panel picked from the world of media – the owner of each trailer was kept anonymous until the prizes were awarded. The trailers and owners were judged on their organisation of the editing process, flow of the trailer, story portrayed, cohesiveness, emotional impression, concept and how likely to go to cinema to watch the film. At the end, notes were compared and prizes were awarded.
Five different prizes were awarded for:
Best Trailer - Sophie
Reason: "Moonlight is a powerful film with striking cinematography. Sophie came with a clear idea of how she wanted to represent her favourite film. By selecting the films most striking visual components she managed to both allude to the narrative of the film while setting a perfect tone with her music selection. She created a very emotional and engaging trailer. No easy task."
Judges Choice - Olly
Film: Forrest Gump
Reason: "Whilst cutting Olly’s timecode edit I must admit that I (the editor) watched on for a few more seconds during certain scenes, and more often than not I found my throat tightening, my upper lip quivering and eyes dampening. I re-watched the film on Saturday night and by the end I was in bits. Olly COMPLETELY changed the tone of the film and turned it into a dark psychological thriller. It was this vision and selection of shots that could be re-contextualised to portray Forrest as an unhinged maniac that won him this prize."
Wild Card Trailer - George
Film: Mrs Doubtfire
Reason: "A hilarious twist, George created the impression that the film was a high-octane action film. She cleverly played on the fact that Pierce Brosnan was in the film, choosing the classic James Bond theme tune as the sound track, genius!"
Best Concept - Olivia
Reason: "As well as being a knockout trailer that would be a worthy winner on any other day, Olivia’s E.T. was by far and away the easiest to produce. Coming to the table with a very clear idea of how she wanted to turn the lovable alien into a marauding Elliot bothering beast was a stroke of genius. Alongside a soundtrack to chill the bones it was no surprise she went away with a gong."
Best Collaboration - Nicola
Film: Romeo + Juliet
Reason: "I really like Nicola’s trailer. It was very well thought out and the concept had been inspired from an extremely reliable source in the trailer for David Fincher’s Girl with the Dragon Tattoo. Obviously, Nicola put her own indelible spin on affairs and it was her creativity plus a deep knowledge of both film and her choice of film that helped to create a Trailer Trash session that was so choka-block full of ideas that I would have dared you to shake a stick at it."
The event created a unique and engaging platform to allow our staff to see the talent of their peers, whilst inspiring them to learn new skills and test their creativity. Bring on Trailer Trash 2018.
If you do, don't miss out on London's first EVER podcast festival this Saturday, 5th August!
Podcasts have been around for decades so it is a bit crazy to think that there has never been an event in London where people can binge listen whilst enjoying a drink or three. However...look no further as 'ShoutOut Live' is coming to London this weekend and it will consist of 15 podcasts under 1 roof in 1 day. This festival is aiming to bring only the best podcasts out of the US and the UK for a day of fun, great talks, laughter and entertainment. There will be a live stage and a discover stage so as well as listening to your favourites, you can discover new talent.
There are a range of tickets available (but be quick as they are selling out super fast) from general admission tickets to guaranteed seating to VIP so if you fancy popping in or making the whole day out of it, there really is something for everyone. If you have been looking for a range of new shows to listen to and a day of banter then you will not be disappointed.
For more information including the full line up and to buy tickets visit the official website here https://www.solivefestival.com
See you there!
Established in 2009, Brand Brewery was born out of a passion for brand experiences, using the knowledge that if done well they create unique and priceless face-to-face interactions for companies, inside and out. We just felt it was time that clients had an agency that could prove just how versatile and effective these experiences could be.
So here we are - see who writes the blog
Junior Event Manager
WORK: Graduating from the University of Greenwich after studying Events Management, Jade worked briefly as a wedding coordinator at a golf club in Surrey. Since joining Brand Brewery at the end of 2015, Jade assists with the day to day planning of events, as well as helping to run them onsite both locally and globally, thriving in the fast-pace environment.
PLAY: A massive foodie, Jade enjoys nothing more than experimenting in the kitchen or discovering a new restaurant to try. Even better if its summertime and she can combine yummy food with a jug of Pimms, at a country pub in the Surrey Hills!
BREW: A delicious chocolatey cocktail.