This year the longest day of the year also coincided with the hottest day so far! A balmy 33 degrees cooked London and all of its wilting inhabitants.
Midsummer landed this Wednesday and we recommend you embrace the Scandinavian attitude and celebrate this weekend in style.
The Scandi’s celebrate Midsummer by dusting off their flower crowns, dancing around a maypole, getting together for a cold beer and eating as much ice cream as they can stomach. Embrace the traditions and take part!
Check this link out for some great options for this weekend:
You may not believe it but it is true; an Event Coordinator was listed as the 5th most stressful career in 2016. The only 4 careers to have been ranked higher were a fire fighter, an airline pilot, a police officer and a military personnel. The question most people ask is how are the most stressful jobs determined? The answer is by analysing 10 stress factors which include: 'travel, deadlines, working in the public eye, competitiveness, physical demands, environmental conditions, hazards encountered, the life of oneself or others at risk, meeting and interacting with customers and /or the public and the potential for job growth'.
CareerCast explained the high ranking of a job in events to be down to 'reconciling a client’s vision with a successful end-result'. It added that 'Bringing together ideas and turning them into a functioning, large-scale event takes an unflappable professional'.
No matter what size event you are working on, whether it is a private dinner for 30 people to a large scale outdoor event for 3000 people, the responsibility of running the event smoothly, safely and flawlessly is in the Event Coordinators hands. However, our team of Event Managers in Brand Brewery found it extremely hard to believe that our careers are in the top 5 most stressful. Yes there are days when you want to tear your hair out when a budget doesn't balance or when none of your delegates can make it to the event due to airline strikes but at the end of the day, we always make it happen. Event Managers work as a team and working with creative, talented people makes it enjoyable.
Although it may be a stressful career - the smile and enthusiasm on delegate's faces when they leave events make it worth it. Don't let the stress turn you off a career in event management. Every day is different, no day is boring and if you love what you do then you learn how to turn the stress turn into an exciting challenge that you can beat!
As it’s Father’s day this weekend why not treat your dear old fella to a smashing roast - or a juicy piece of steak - as this place is very serious about its meat. If you need a vegetarian option, fear not, this small and rustic establishment has an amazing array of vegetarian goodies, the Stinking Bishop & Wild Mushroom Roulade (v) is particularly good.
This small neighbourhood steakhouse can be found on Clapham Park Road, which certainly looks the part; all rustic interiors, smart linen napkins and – you guessed it – really great steak knives.
As a designer, I’m always interested in new technology and how it can help our daily lives. But as I’m also one of the 11 million deaf or hard of hearing people in the UK (Action on Hearing Loss), I was super intrigued when I found out about an app that is being developed by Microsoft called Hearing AI.
Thanks to its Garage program, a platform for their experimental projects, Microsoft has launched a beta phase of a smartphone app called Hearing AI. Aimed at deaf or hard of hearing people, it uses artificial intelligence to interpret sounds and converts them into (beautifully crafted, I might add) graphical visualizations to help users identify and respond to what is happening around them. The app then notifies users of any vital sounds (such as alarms or sudden noises) in their environment enabling them to react accordingly.
As Microsoft explain “We were motivated to build this application when we heard a story about a woman who is deaf, who almost lost her life as a result of an inaccessible carbon monoxide alarm that rang for two weeks without notice”.
The use of augmented reality within the app allows users to simply hold up their smartphone to reveal a visual animation overlaid onto the scene in front of them that changes to reflect the sound levels being recorded.
Through the use of these graphical visualizations, this app allows users to visually experience not only sound but speech as well. The app converts text to speech and vice versa, helping to reduce communication barriers. It even goes as far as enlarging the text to convey the volume of someone’s voice, so deaf users can better understand the tone of the conversation.
Whilst this app is still in its testing phase - it looks set to be not only a well-crafted app in which user experience, design and technology are placed at equal importance – something which many assistive apps fail to do – but also serves as an important reminder that technology can be life-saving as well as life enhancing.
You can find out more and sign up for the testing phase here.
Lately, we have had a lot of small, medium and super large events on. This has meant that there has been a need to enlist Brand Ambassadors (BAs) to help with the client and customer facing onsite workload. BAs will turn up to any event and seem, to the clientele, to know exactly what’s happening, when, and how, and are able to keep everyone happy!
The BAs which we have used have been excellent – which is no fluke might I add – it’s down to four essential qualities that are required when choosing BAs for projects.
I would like to share these with you today.
As each brand is different, so is each BA. In a nutshell, they need to be in-keeping with what the brand they are working with, stands for. For example, if it is a beauty brand, they need to be well kept, tidy, and glamorous; if it is a trendy brand, they will need to be trendy in their style. They need to physically represent what the brand stands for. Ultimately, as an individual, they need to emulate both the brand and the customers of that brand, all in one.
The BA needs to understand the brand, and believe in it too – this needs to be conveyed in what they say and how they act when they are talking to people, so they can easily approach a sales pitch if any are required. Picking someone like this is not easy mind you! As everyone during the recruitment stage says they ‘love a xxx brand’, our job is to dig deeper, and really probe them on ‘so why do you love xxx’. This is essential because onsite it will be obvious to you (and your client) if they don’t.
This one is kind of obvious, a big, approachable personality is key. When you meet them, do you want to know them? Is it easy to chat with them? Is it easy to listen to what they are talking about – whatever the topic? Do they smile when they talk? What does your gut tell you? Trust these feelings. If you don’t have the chance to meet them face to face, use the audition tape method. Any seasoned BA should have one of these in their arsenal, and if so, the best candidates will shine.
Last of all, in my opinion, the best BAs are usually also actors, singers or general performers. These are the types that know how to keep people’s attention. They are comfortable being in the spotlight, they are self-aware of their looks, voice and mannerisms. And most of all, they can perform in one way or other – so give them a ‘brief’, and they are experienced enough to know how to ad-lib and deliver this in a natural way.
Established in 2009, Brand Brewery was born out of a passion for brand experiences, using the knowledge that if done well they create unique and priceless face-to-face interactions for companies, inside and out. We just felt it was time that clients had an agency that could prove just how versatile and effective these experiences could be.
So here we are - see who writes the blog
WORK: After graduating from Oxford Brookes, Kitty was unsure of where her Drama & History degree might lead her – aside from the wonderful world of theatre – so she wisely chose to do a London-based graduate course to build on her business skills. Since completion, we are delighted to have her talented self on board and excited about what this creative and rewarding industry holds for her. At Brand Brewery she works within the Events Team, assisting specifically with the Delegate Management side of events and has taken up this challenging role with a finesse like no other.
PLAY: Obviously as a drama lover, Kitty enjoys nothing more than an evening at the theatre – second only to an evening out with friends. Combining both is always a win-win situation for her and whoever is lucky enough to be dragged along!
BREW: Old Rosie Cider – keeping it classy.