Bare with me, whilst I try to explain/justify running around London dressed as Santa, being all merry and festive.
Santacon is a non-profit, non-political, non-religious and non-sensical Christmas parade, which traditionally takes place in London on a selected Saturday every December. It has now gone global and exists in New York, Sydney and Paris to name but a few. So that’s precisely what I plan to do tomorrow.
There's no particular reason to dress up in Santa suits, run around, give gifts, sing songs and decide who is naughty or nice. But it's a lot of fun and all proceeds go towards a worthy cause, not only that, it gets you in the festive mood.
So if you find yourself overwhelmed by a mass of Santa’s in central London tomorrow, now you know why.
The simple answer is, YES! An integral and challenging part of managing an event is finding the perfect venue that will make a big impact on your client and their guests. The venue you choose can have much wider repercussions even in terms of registrations, final attendance, brand perception and impact. So, here are a few helpful hints and tips to add the the wow factor to your event:
Avoid the usual suspects - if you want your event to stand out, step away from the options everyone uses time and time again. Be bold, be different!
Link the company ethos/event theme to your venue choice - make sure your choice reflects your vision and objectives in every way.
Capture imaginations - choosing an unusual venue could be the inspiration your attendees need to register for your event.
Widen your search - go beyond your catchment area, explore up-and-coming areas of a city. Lead the way in terms of being innovative and don’t follow your competitors.
Never stop searching - new and exciting venues are always popping up so stay head of the game and keep up-to-date with new developments.
Blank canvas - working with an unconventional venue can be your chance to bring your vision to life exactly how you picture it so don’t be put off by venues without fixtures and fittings.
Don’t be confined to four walls - open air spaces, roof terraces and temporary structures can create a completely different vibe for your event.
The venue is one of the most important choices you'll make for your event so use this opportunity to stand out and make an impression. Distance yourself from boring and uninspiring spaces and make it your mission to find a truly unique venue. Your clients and guests will thank you for it!
Visit http://www.eventmanagerblog.com for more inspiring event ideas
The mince pies are out, it's already snowed and Kitty has incessantly been playing Mistletoe by Justin Bieber for the past week: Christmas is officially upon us.
This week we recommend heading over to the Ferrero Rocher experience. Enclosed in a dome, surrounded by chocolate themed light projections, you'll be able to try 5 different desserts created by chef Paul Hannegan, each inspired by an element of a Ferrero Rocher: whole hazelnut, ganache, crisp wafer, hazelnut pieces and sparkling gold.
Westfield, Shepherd's Bush
The lure of Black Friday for high-street shoppers seems to be diminishing here in the UK. Now consumers have savvied up to the fact that high-street stores and online retailers extend their sales to before and after Black Friday, it was reported that there were 4.2% less shoppers in high-street stores this weekend.
It has in fact been Cyber Monday which has seen, perhaps, the biggest ever internet shopping day. It has been estimated that the day hit a record $6.6bn in sales in the US. This time around, more and more people are picking up their phones and tablets instead of their desktops to shop ‘til they drop – in the comfort of their arm chair.
So how does this impact the marketing industry? As we are using our phones for more than just texting, calls and social media, our marketing strategies and website designs need to shift to this as well.
In 2018, brands will be using bold colours and simple design to accommodate smart phone users as well as those on their desktops.
The use of mobile tracking, geo location and cookies are more prominent than ever to create the most engaging content for the correct consumer.
This doesn’t mean the end to experiential marketing, not at all. Many brands will now need to look at how they can create exciting experiences for their consumers that can last by incorporating online and digital.
No matter how involved in tech we get, humans still like to have a tangible and immersive experience.
In between grabbing all of your Black Friday bargains, why not schedule some time to head down to this years Winterville.
Relocating to Clapham Common, it promises to offer all the festive fun you could wish for. Running from 23rd November through to January 1st 2018, with free entry (apart from on Friday and Saturday nights) expect street food, an ice rink, cinema, fairground rides, roller disco, a family Christmas show and even plonk golf (think UV-powered indoor crazy golf course situated in a converted Dodgems track)!
The Christmas market is also filled with creations from independent designers to ensure that all your Christmas shopping needs are sorted.
Book tickets and find all the info here.
Established in 2009, Brand Brewery was born out of a passion for brand experiences, using the knowledge that if done well they create unique and priceless face-to-face interactions for companies, inside and out. We just felt it was time that clients had an agency that could prove just how versatile and effective these experiences could be.
So here we are - see who writes the blog
Senior Office Manager
WORK: Abi graduated from Oxford Media and Business School in 2012 and immediately after, moved to London where she started her career at the fashion label L K Bennett. After three years, she moved to a boutique architects practice also in London.
Being a go-getting-girl and looking to ramp up the pace and challenges, she joined Brand Brewery as Senior Office Manager. Abi brings a wealth of knowledge and expertise managing the day to day needs of Brand Brewery and the team. Abi’s got the perfect mix of experience and energy that is needed to help run the busy office and keep us all in check!
PLAY: Abi loves fashion and getting inspiration from new blogs (and Instagram of course!), and can often be found discovering new places to eat and drink in London with her friends. But being a true Northern girl she loves a trip home to Yorkshire for the weekend - nothing beats those home comforts and the fresh country air!
BREW: A spicy Bloody Mary or a Gin and Tonic!