It’s the greatest British summer in years folks - it nearly came home and we had three weeks of sun! We were so caught up in Kane that Wimbledon came second. Still after an ace time? We’ve got a guaranteed Brit in the final. (I should probably mention the exciting fact that the semis will be a Brit-off between Clarke/Dart and J. Murray/Azarenka). Even if you can’t make it down to the grounds itself, make your way to one of the greatest viewing spots to have a ‘deuce-y’ time https://www.timeout.com/london/things-to-do/big-screens-in-london-this-summer.
Grab yourself a bean-bag at Madison’s Rooftop Bar and enjoy the stunning view of the C17th St Paul's architecture and make an absolute racquet with the other tennis lovers. It’s open for everyone but dress smart because drinks are served in style.
2007… a pretty big year. The year of the first iPhone, the completion of new Wembley Stadium, and – perhaps most importantly – the release of that epic Cadbury Gorilla advert.
There is no forgetting the impact this advert had on the advertising world. Having stolen hearts up and down the country, the musically talented Gorilla caused marketers everywhere to question if this is, in fact, the best ad of all time.
Featuring a gorilla sitting alone in an empty rehearsal studio, playing the drums to Phil Collin’s hit “In the Air Tonight”, the primate’s impassioned drum solo worked wonders in rekindling the love among consumers, following what had been a particularly difficult year for the brand (remember that salmonella scare? Yikes).
Voted “the nation’s favourite ad of all time” in 2015, Cadbury also enjoyed an impressive 9% boost in sales thanks to this advert, and so quite rightly sat back and enjoyed riding the wave of popularity.
Fast-forward to the present day, and Cadbury has been hit hard this month by the Advertising Standards Authority’s new rules. Along with Chewits and Squashies, this week Cadbury became one of the first companies to have online adverts banned under new rules targeting junk food ads for children.
Strict new regulations came into force last July, governing children’s advertising and clarifying the responsibilities of brands to make sure certain content is not seen by young or vulnerable audiences. HFSS product advertising (high in fat, salt or sugar) in children’s online media has been banned, and these food and drink brands must now be extra careful to “not promote poor nutritional habits or unhealthy lifestyles” or “exploit children’s credulity”.
Cadbury was found to have stepped out of line with its recent use of a storybook on its website, which featured children hunting for Easter eggs. Surrounded by colourful branding centred around a jolly cartoon rabbit holding an Easter egg, the story featured children on an egg hunt looking for purple eggs that have been hidden by the Easter bunny, who lived in a purple warren where he kept a chest full of purple eggs. Further down the page, users could download the storybook and activity pack full of “Eggciting Activities” for Easter.
Despite arguing that the website was advertised only in media targeted to adults, and more specifically parents, Cadbury was found in breach of the code and directed to ensure that their HFSS product ads were not directed at children. Chewits also came under fire, with four Facebook posts being banned, which featured ‘Chewie the Chewitasaurus’ in a number of its campaigns.
While it might all sound a bit harsh and the new rules are ruining the fun a bit, the ASA is very serious about these new rules. The childhood obesity epidemic is a significant public health problem. In America, rates of obesity in children and youth have almost tripled in the last 25 years. Combine this with the fact that today’s children (8-18years) spend around 44.5 hours a week consuming various types of media through screens, and you can see why the ASA feels a responsibility to minimise the impact of food advertising on this epidemic.
But where does this leave brands such as Cadbury?
It leaves them tackling a new, much stricter and more difficult marketing landscape, certainly. But if it’s all in the name of helping our children to be healthier and reducing long-term impacts on both the individuals and society, then who are we to object? We should be supporting any initiatives that champion childhood health and wellbeing, and it will now be up to Cadburys to decide how best to navigate this new landscape while still hitting those all-important sales targets.
If you’re interested in finding out more about the new ASA rules around children and food ads, you can visit: https://www.asa.org.uk/advice-online/children-food.html#place
Events in the Sky is bringing its airborne dining experience back to London for two weeks in July. Which means you can strap into a seat at one of three 22-guest tables, rise 100 feet into the air and get an eye-popping view over the South Bank while eating menus curated by Club Gascon’s Pascal Aussignac, Robin Gill, founder of The Dairy and Sorella, and Lee Westcott, formerly of Typing Room, Noma and Per Se.
When: Friday 6th to Sunday 15th July
Where: Upper Ground, South Bank, SE1 9PP
Event website: https://eventsinthesky.co.uk/
We’ve all been in that Conference dreaming of doughnuts instead of details, it’s no secret that when learning we need food to sustain us. Personally, nothing gets me through a long meeting like a nice Cuppa with a Jammy Dodger (or two!) but recently my eating habits have shifted, and I feel so much better for it! It got me wondering; am I making the right choices for my delegates and guests at events?
Know Your Crowd
Food has the incredible ability to affect your mental clarity, mood, memory, and ability to focus, so it makes sense we choose food fuels to support this. When selecting menus for an event it’s important to know your delegates and know your content. You need to ensure your food and drink selections are right for the crowd – after all, you are what you eat!
It starts with a simple Question
If you are looking for something other than the standard Day Delegate Package, it’s just a matter of asking the question! Venues already have ‘Healthier’ menus which encompass all the trending nutritional buzz foods you read about.
Tip: Always build an allowance into your budget as you’ll likely need to pay a supplement or upgrade fee to make your menus bespoke.
Healthy F&B Tactics
Once you receive the hotel menus, ensure they are balanced and cater to your guests. You should consider dietary requirements and allergies but also nationality. Sometimes ‘Healthy’ options aren’t everyone’s cup of tea. When given the chance, people will nearly always go for the indulgent food options provided, the ‘3, 2, 1’ ratio is an easy way to ensure a balanced menu. I find this offers guests variety but also takes out the temptation of over indulgence!
Example: When I create a buffet lunch menu, I select 3 healthy options, 2 hearty options and 1 pre-portioned naughty option.
Healthy Delegates Mean Healthy Performance
There are some companies out there pioneering the way with ‘Corporate Wellness’ and ‘Eat Well’ programs, this is a very clever way to engage a team and support overall performance for the business. It’s great to know if your client or delegate group already have a program in place so you can really drive the healthy living way through your events.
I believe looking after the health and wellness of your delegates pays off and pays in!
Mind Over Matter
Evidently health is not just about food, overall wellbeing, both physically and mentally, is the ultimate combination for success. Not only do I consider the food and drinks that will impact the concentration of delegates, but I like to ensure their break times and locations are considered too. It could be something as simple as providing platforms via apps and websites where delegates can do some self-driven meditation, or a lovely sun filled space for them to take a break - every little consideration helps.
Overall there are so many ways we can impact our guests and delegates, I think you’ll agree that we have a lot of power as Event Managers. Next time you’re tasked with selecting menus; don’t just accept the stock standard menus you are given – get creative and choose some healthy options to keep your delegates engaged, focused and feeling great!
(No judgement if a sneaky Jammy Dodger makes an appearance!)
Every Sunday in July, Regent Street will be banning the busses and rolling out the AstroTurf for their traffic free Sumer Streets.
From Oxford Circus to Piccadilly Circus you’ll be able to grab food and drinks as well as enjoy a host of different installations, demonstrations and pop ups from an array of companies and contributors.
Did I mention each week they will have a different theme as well as free entry! What a way to spend a Sunday with a break from the usual hustle and bustle of the central London streets.
Established in 2009, Brand Brewery was born out of a passion for brand experiences, using the knowledge that if done well they create unique and priceless face-to-face interactions for companies, inside and out. We just felt it was time that clients had an agency that could prove just how versatile and effective these experiences could be.
So here we are - see who writes the blog
WORK: After graduating from Bradford University where Laura studied Archaeology, she was at a crossroads, pining for a much more varied, rewarding and creative career. Within a few months she undertook an Executive PA course, with Brand Brewery being her first administrative role after its completion. With a love for design and all things creative it was the perfect company to join!
PLAY: Laura loves finding new and exciting things to do in London with friends and going for runs around the city.
BREW: A Frozen Banana Cocktail, its so good!