As the temperature rises and we’re all looking at ways to cool down. Why not pop down to the Gelato Festival in Covent Garden. The Festival sees European Gelato Artisans battle it out to create the perfect flavour. And the best bit is you can get to taste them all before a panel of experts chooses the best flavour to compete in the Global Masters Gelato Festival.
When - Sat 23rd & Sun 24th June 2018
11am - 7pm
Where - Covent Garden - Main Piazza
Tickets - £15 for adults, £10 for kids
Tickets give you the chance to try all the flavours
An in case you didn't know...
Gelato was first invented in 1559 by Bernardo Buontalenti, an artist at the Court of the Medici, who created a frozen dessert out of milk, honey and egg yolk. Today’s gelato is made with a higher proportion of milk to cream than ice cream – which means it’s lower in fat but has a more intense flavour. It’s also churned slower so less air is whipped into it, making it thicker. And it’s served at a slightly higher temperature than ice cream (making brain freeze less likely, thank God).
The 2018 Fifa World Cup starts tomorrow!
It’s one of the most talked about, celebrated and watched sporting tournaments on the planet. Its branding has been widely discussed, debated and often ridiculed. With a new logo and branding elements being released every four years there’s always a new instalment to add to the ever-increasing debate.
Somewhat surprisingly, the world cup had no official logo at all until the 1950’s. The promotion tactic seemed to thrive solely on posters rather than a dedicated logo until this time. In fact, this first logo was exactly that - a poster - in terms of its shape and design. Ever since, the logo has incorporated the colours of a host country and has tried to convey (to varying degrees of success depending on your opinion) a desired emotion, usually one of community and a global network.
Increasingly, the brand elements designed for the world cup have been crafted with some form of animation in mind, highlighting how the design industry of today is multi-disciplinary. This year's poster design has a look and feel reminiscent of Soviet post-Constructivist design of the 1920’s and 30’s and even has a video explaining the story behind it.
Television channels often create elaborate trailers and promotional adverts showcasing their coverage of the World Cup. This year's BBC trailer is a particular stand out project. Created by the London Embroidery Studio, this one took months to create.
The world cup also promotes a wide variety of merchandise, with a wide variety of creative projects springing up from a variety of disciplines. From the legendary sticker books to wall charts and mascots, there’s hardly an aspect of the design industry that isn’t touched. I’ve highlighted a couple of more obscure ones below.
Weird World Cup – these beer mats have been created by a team of 20 creatives to illustrate viewer’s favourite (regardless of how hilarious or weird) moments of previous world cups. They are then printed and distributed around pubs in London.
Panini Cheapskates is a project by Alex and Sian Pratchett created to raise money for charity. Now in its third cycle, the couple will attempt to draw every single sticker in the FIFA World Cup official sticker collection by Panini, all within the timeline of the World Cup. You can see their previous attempts here.
With this year's world cup just around the corner, it’s going to be exciting to see what creative projects are born out of this year’s action.
As one of the top industry trends for 2018, everyone is pushing event personalisation to the limits. But why is it on this year’s top agenda?
Personalisation is about creating an individual experience, making the event more effective and engaging for all audiences and so making our events better.
This can be applied to all aspects of the event from registration to the take-home gift. There is a lot we can do.
Let’s start with the registration page. This is where we find out about our delegates and ask the important questions needed for the event. It is here that we can start to build profiles and ensure we can tailor the experience to match. Traditional formats are being replaced by individual experiences. Using technology, we have infinite ways that we can connect with our audiences.
Using new apps and websites we are able to engage with our audiences at any point. This could be an app that shows when the next seminar is, to an app that allows the audience to interact during a live poll. Here are a few of the best ones at the moment:
- Sli.do- This is a web-based Q&A and polling platform for live events. Your audience can ask questions and vote in live polls via their phones, tablets or computers
- Attendify- Private social network for your event. Share messages, photos, introductions, quick polls at the click of a button
- Whova- A handy tool to help make your event ‘go green’ through uploading mobile brochures and information. It also encourages your attendees to network better with each other even beyond the event.
- Doubledutch- Connecting attendees to the right people, content and sessions
Personal data, cookies and statistics are being used in many different industries to engage our attention. Retail is a good example of this. Our online shopping baskets are full of suggestions based on our data of items we would like to buy. This increases engagement by enhancing the time spent on the site while the length of time is decreased. This is true of most websites. If we can create a fully tailored experience before starting the event then audience engagement will be high from the beginning.
Technology is helping us to create measurable and accountable experiences. We are able to tell exactly what we should and shouldn’t change from audience engagement levels from apps, even asking how their experience is throughout the day. If the app take-up levels are low we are also able to measure which apps work, and which don’t.
‘Data’ the word that ties all of this together is a hot topic at the moment with the new General Data Protection Regulations (GDPR) coming into effect as of the 25th May, placing greater obligations on how organisations in the EU handle personal data. The key thing to remember is that all terms and conditions must be clear, and consent must be in an easily accessible format. This will protect EU citizens from organisations using their information irresponsibly and puts them in charge of what and how information is shared. This is a good thing for both sides as we can be doubly sure that the audience is getting what they signed up for.
With no doubt, event personalisation is a trend that is set to become a permanent feature in all future events, becoming the top agenda for years to come. What’s next? Personalisation will only get more refined as apps become a lot more efficient and streamlined.
The official start of summer is fast approaching so why not spend your time outdoors soaking up the great British weather? Exactly - it’s a no-brainer.
What better way to do this than with a trip down to the world’s largest and fastest city-centre zip-wire?
The activity boasts a 35-metre-high tower, where you can take in the sweeping views of the London Eye, the Houses of Parliament and Westminster Abbey – before it all turns into a blur as you reach speeds of up to 50 miles per hour whizzing down its 225-metre length.
Location: Archbishop Park (which is less than a mile away from the office)
Availability: Tuesday 22 May 2018 - Sunday 9 September 2018.
Price: £22.50 pp
Feeling like a cold foaming brew this weekend? Look no further than the perfect beer bubble that is Ales Tales at Oval Space, E2! On this weekend, 1st & 2nd June 2018.
The Belgium based beer festival offers something for everyone. Here’s the low down to get your senses salivating…
20 of Belgium’s best brewers serving up over 70 beer varieties of the good stuff. All tasters are FREE!!!
Mouth-watering traditional Belgium delights. Did someone say Double cooked Belgium Frites – YUM!
Live music from the Antwerp collection ‘Boogie Belgique’. Described as a mix of abstract hip hop and dub rhythms with the secret treasures of the swing era. Think, a live audio-visual show with sound sampling, trumpet, flute, keys, guitar, synth, drums and percussion.
If this sounds like your dig; we suggest buying a ticket here before the weekend ends.
See you there
Established in 2009, Brand Brewery was born out of a passion for brand experiences, using the knowledge that if done well they create unique and priceless face-to-face interactions for companies, inside and out. We just felt it was time that clients had an agency that could prove just how versatile and effective these experiences could be.
So here we are - see who writes the blog
WORK: Chris moved down from Manchester with a varied background in all areas of video production, Chris joins us as our first in house editor, including background in wildlife filming but until he joined us he could be found on mountain passes around Europe filming and editing Pro Cycling races.
PLAY: Cycling in the hills is a favourite thing to do but this does contrast with a love of eating out and a first rate ale.
BREW: A root beer or Daleside Blonde Ale, no questions asked.