As it’s the final weekend of the Six Nations, and it’s St Patrick’s Day, why not head down to Covent Garden this weekend and check out - The Porterhouse.
Porterhouse Brewing Co. - an Irish brewery with six bars back home and one over the pond, in New York. This one’s certainly no small sibling, it’s set over twelve floors and there’s a busy terrace, too.
It serves as a showpiece of the brewery’s brews - mostly ales and stouts on draught. There’s a solid selection, including Dublin Pale Ale, and some of the finest Stouts for you to kick back and scream at the TV.
In recent years, we’ve become increasingly used to hearing the term ‘experience economy’, as consumers continue to demand more from their favourite brands and organisations.
The landscape has shifted, with consumers moving away from material purchases, to increasingly seeking immersive, multi-sensory experiences.
One of the biggest indications of a shift towards a more experienced-focused economy is a long-term fall in retail spending. By 2020, retail spending is expected to be just 20.2%, compared to 30% in the 1960s.
What consumers seem to be after now is an opportunity to participate and engage – to connect with a brand in a more meaningful way than just purchasing something material. This helps them create a personal connection with the event, brand or product, which is proven to improve customer acquisition and retention.
What’s more, often ‘experience customers’ can end up doing your marketing for you (or contribute at least)! Research shows that these consumers are nearly three times more likely to share their experiences via social media. This goldmine of user-generated content will then mean more exposure for you, which can help raise your profile and deliver a competitive advantage.
In a world that’s increasingly automated and digitalised, more brands are looking to agencies to help them bring to life these experiential concepts and harness real human connections.
Check out a recent immersive experience-focused activation of ours for DHL and Manchester United using virtual reality technology - http://www.brandbrewery.co.uk/work.
Experts in experiential and brand engagement, Brand Brewery’s doors are always open. Drop us a line! We’d love to hear from you.
As we all know, women run the world… (Thanks Beyoncé)! So, how better to spend your weekend celebrating the world’s inspiring women than by heading down to the Women of the World Festival?
This year’s festival features a killer line-up that champion everything good and great going on in the world of women. Expect a programme of discussion, debate, performances and activism, all of which celebrate female achievements and highlight the obstacles that prevent them from achieving their full potential.
In the year that marks the 100th anniversary since British women first won the right to vote, a few famous faces (I won’t spoil the surprise) are uniting to call for solutions to modern societal challenges – and what lies ahead for women.
Tickets are £30 for Day Passes, but tickets are also available for individual events, including some FREE ones! So, get yourselves down to the Southbank Centre this weekend - it’s on for one weekend and one weekend only (9th-11th March)!
As a business we’ve been steadily growing for the past few years, and the time came last week for us to move locations. (I’m currently sat in our shiny new offices, typing this as I’m overlooking the Thames, wondering if any of the boats hold MI6 agents in their way to work - they’re our neighbours now you see...)
It’s been a smooth transition here, no hiccups to note. Work as usual. But is it?
You see, I can’t help but notice that now we’re in our new digs, something’s changed...
I’ve been thinking a lot lately about what this is, and I think I’ve figured it out. We simply are all proud to be here, and each of us know that together through the hard work of every individual combined, we’ve made the growth and subsequent office move happen.
It’s like there is a subconscious sigh-of-relief happening in each of us, something along the lines of that “it’s all worth it and that hard work and being nice to people does actually pay off”.
“it’s all worth it,
and that hard work and
being nice to people
does actually pay off”.
That’s what I’m thinking anyway.
It obviously doesn’t stop here, and we’re still a very busy workplace, with fabulous work coming out left, right and centre. It’s just great to take a moment and see the fruits, that’s all.
I’m sure it’s obvious that it’s no fluke we’re growing - this is definitely down to good processes across the company and clear headed direction from the owners. But without sharing our secrets, I do want to say that in my nearly 20 year career, I’ve never been a part of such a vibrant and fast paced company that make you feel like you’re part of the reason for the success, quite like I feel it here.
Don’t get me wrong, we all work very hard, but just seeing the physical growth in both workforce and workplace, we’ve got to be doing something right.
I guess the office move has really given us all an opportunity to take stock of where we’ve been and where we’re headed. Something that can’t but help any person/ team or company!
I highly recommend making space to look at the past, present and future – you’ll be very proud of where you’ve come I guarantee!!!
After all, the future is bright and full of good things! Come have a brew and lets make beautiful work together!
Everyone loves lights right? Your favourite section in Ikea is totally the one with all the lights in, right?
So bearing that in mind, this week I’m recommending you brave the inevitably brutal temperatures and pop yourself along to Paternoster Square (St Paul’s sort of way) from Thursday evening, as there will be 4,000 illuminated daffodils and stained glass windows.
It will look beautiful, and its purpose is to highlight the work the beautiful people who are Marie Curie nurses do for those affected by terminal illness. Each handcrafted daffodil represents the people the charity will help in the space of a month, so go have a look, make a donation and get a little daffodil badge that will make you look cool (or cooler if you’re anything like me). Put your big coat on and walk towards the light...
Established in 2009, Brand Brewery was born out of a passion for brand experiences, using the knowledge that if done well they create unique and priceless face-to-face interactions for companies, inside and out. We just felt it was time that clients had an agency that could prove just how versatile and effective these experiences could be.
So here we are - see who writes the blog
WORK: After graduating Arts University Bournemouth, Christina knew she wanted to develop her skills within a creative and active environment. So, after deliberation on her next venture - Christina took up a Delegate Executive role here at Brand Brewery - applying her knowledge of events and creative flair in one. We all agree she made the right decision!
PLAY: Christina loves experiencing new music with friends - even if her music taste is questioned at times. Overall, she enjoys a good old laugh during a home cooked meal!
BREW: A strong glass of a whisky and lemon based beverage. a.k.a an Old Fashioned.